i am in year 3 of my phillies franchise, and ive nearly maxed everything out. heres what i did...
i traded burrel, thome, bell, abreau, wagner, lieberthal, lieber, and maybe a few more players, and get miguel cabrera, joe mauer, jason morneau, david wright, bj upton, edwin jackson, fransisco cordero, sorry for rambling on but my point is the phillies overpay EVERYBODY. my media contract took a huge hit but my payrol went from 115 mil to around 65 mil.
also, with the 2 mil your given to start, i made EVERY DAY a promotional day. that leaves you with around 1 mil to buy some concession stands or w/e, and after year 1 i had 10 mil to spend on seating and stuff.